Many businesses face a common challenge: their website doesn’t get the attention it deserves on search engines. One major reason is poorly optimized meta tags. These small snippets of text — including meta titles and descriptions — play a crucial role in how Google and other search engines interpret your pages. Without proper optimization, your site may rank lower, get fewer clicks, and miss out on valuable traffic. Meta tags are your website’s handshake with search engines and potential customers. They set expectations and influence whether someone clicks on your listing or scrolls past it. Optimizing meta tags for Google means crafting titles and descriptions that speak both to algorithms and to people’s interests.