Trying to rank for dozens or hundreds of keywords without a clear plan can lead to confusion and missed opportunities. When keywords are scattered, your content might compete with itself, causing what’s called keyword cannibalization—where multiple pages target the same terms and end up hurting each other’s rankings. This is a common SEO challenge many businesses face. With keyword clustering, you group related keywords based on their meaning and search intent. This helps you create focused content that covers topics in depth, improves your site’s authority, and makes it easier for search engines to understand your website. For example, instead of writing separate articles for “how to group keywords for SEO” and “keyword grouping for content marketing,” you combine them into one strong page that covers both angles.